Swing Building

To master a golf action that is reliable and repeats consistently takes time and dedication. Learning the required skills and applying them to muscle memory should be done indoors, in a distraction free environment, where the ball flight is not the primary source of feedback. We recommend against using the driving range initially as this will groove your bad habits.

When we ask our new students what they are trying to do when they practice, the most common answer is “I’m trying to hit the ball straight.” This is extremely difficult to do, unless you’re equipped with a technically sound action that repeats or you understand your swing faults and know exactly how and what to practice! By committing to our swing building principles, we will provide you with the skill-set and knowledge to practice correctly and support your development.

Whether you are an established golfer or a beginner, you must achieve the same three things at impact to hit the ball in a straight line with elevation:

  • The club needs to be travelling along the target line
  • The club face will be square to the target
  • Strike the ball from the middle of the clubface

The ball simply obeys the club. If you swing the club technically well, you will be rewarded with soaring iron shots and long straight drives.

It’s our job to teach you this repeatable, perfect action. We will guide you through our straightforward 4-stage learning process so you understand how to practice and what to expect along the way.

The Swing Positions

Roll over or touch any of the swing images below to view the key points for mastering them.

Leslie King

The story of The Swing Factory begins in the 1920’s when Leslie King started to develop his theories and method of teaching. As an aspiring young club professional, he wanted to move on from the imitative tradition of learning and teaching golf, and decided to apply a more principled form of analysis to the golf swing. For five years he followed the greatest players of his age around the course, sometimes traveling hundreds of miles on an old motor bike to watch them play. Without the modern aid of video tape or video cameras to help him, he had to rely on his quick eyes and his extremely sharp analytical mind. These principals are at the core of Swing Factory coaching and unlike Leslie King who had to rely on his quick eyes we now have state of the art golf simulators with video camera interactive teaching systems

After five years of careful research, Leslie King’s method of teaching consistently produced international players, national and county champions and most of all, it provided a release from ‘trial and error golf’ for thousands of average players. This methodology has been used to teach the great players and celebrities of our day; including Sean Connery, Michael Bonallack – Britain’s most successful amateur golfer, Juli Inkster – one of the greatest woman golfers of all time and David Leadbetter, the most influential coach of modern day golf.


Swing line

the swing factory book

“Golfs best kept secret.” Hugh Grant

Michael Bonallack, once Secretary of the R&A and the British Amateur Champion in 1961, 65, 69 and 70, was taught by Leslie King. Michael wrote the forward to the only instructional manual written by Leslie King. He opened his introduction with:
“My only regret in having lessons from Leslie King is that I did not have them sooner. From my very first visit I realised that here was a teacher who had only one way of teaching …. no gimmicks….no modern fads…. just a straightforward and uncomplicated way of consistently repeating an action to swing the club into the back of the ball and along the line of flight.” – Michael Bonallack

Gary Player won The Open in 1974 after taking advice from King and says:
“Leslie King, the founding father of the Swing Factory method, was one of the greatest students of the golf swing.”